Dubai, 4th May, 2020
The SBC and La Liga hosted a webinar on 3rd June 2020 on The Digital Transformation in Football.
Maite Ventura Olóriz, Managing Director – Middle East and North Africa at LaLiga, opened the webinar happily introducing us to La Liga and the Transformation.
She pointed the physical presence in 44 countries through 11 offices and 45 LaLiga Global Network Delegates and the Digital Strategy 2013-2020.
Second speaker Daniel Barriga Caballero, LaLiga Delegate for United Arab Emirates at LaLiga, provided an update on business analitycs.
The Innovative broadcasting and new technologies are becoming a priority. The digital transformation help produce the best TV product in world football.
To conclude the webinar, they stated that La Liga has been supporting society during the COVID-19 crisis. On March 28th, a huge benefit concert, La Liga Santander Fest, brought together over 50 singers and LaLiga footballers, over 50 million people from across the world and raised €1 million with which to purchase medical equipment: 115 respirators and 1,435,000 masks, as well as protective clothing and gloves. And at the end of March, the online FIFA20 tournament created by Ibai Llanos, who managed to bring together 18 LaLiga clubs each represented by one player. Drawing over 11 million visitors, it raised more than €190,000 – €100,000 coming from LaLiga and Banco Santander – which were donated to UNICEF to assist in the fight against Covid-19. Daniel concluded the webinar defining steps for the retunr to competition.
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