Dubai, March 14th, 2019
Yesterday, IE Business School, member of the Spanish Business Council, organized an Executive Breakfast about “Jobs of the Future – Artificial Intelligence: The Next trend in Marketing & Communications”.
Members of the Spanish Business Council, Italian Business Council and Netherlands Business Council had the opportunity to attend this event, which took place at Capital Club in DIFC, Dubai.
In this interactive Master Class, profesor Mr. Andrea Longaretti, director of admissions for specialized masters and blended MBAs at IE, explained the role of the artificial Intelligence devices, as voice assistants and smart speakers, in business strategies and personal lives. The attendees had the opportunity to discuss real business examples, and conclude with a discussion on the future of this technology on the marketing field as we know it.
During the Master Class, attendees also had the opportunity to listen about the new era we are entering in, where voice assistants are becoming more popular (Amazon Alexa, Google Home, Apple HomePod, among others). Experts say voice assistants can become the true first interactive tool at home that provides brands the capability to dynamically offer up ads that could be user controlled.