Expo 2020 Insights + Overview of Contents + Programming


Dubai, 6th May

Last Tuesday, Spanish Business Council together with 5 Dubai based Business Councils, organized an event at H Hotel in collaboration with Expo 2020 team to explain a general overview of Expo 2020 and a background on programming.

World Expo 2020 will be held in Dubai, in the United Arab Emirates, between 20 October 2020 and 10 April 2021.

Mr. Shaun Vorster,Vice-President Programming leaded the presentation, he explained that the ambition of Expo 2020 Dubai is to create a worldwide discussion platform and a true springboard for creativity through innovative pavilions and activities.Through the Expo 2020 Dubai theme, the aim is to build partnerships and inspire ideas that will forge the world of tomorrow. The subthemes are Opportunity, Mobility and Sustainability. These three are the key pillars of Expo 2020.

The strategy of Expo 2020 leads to create positive environmental impacts on a national, regional and global scale – based on four key objectives: to leave a legacy of sustainable infrastructure and cutting-edge sustainability practices, to catalyse sustainability efforts in Dubai and the UAE and to increase public awareness about and engagement with sustainability principles and sustainable living.

Mr. Vorster gave an overview of numbers; more than 25 millions visitors expected (70% international, 30% domestic), more than 200 F&B Outlets, 25.000 accredited media and 190 committed countries participating.  Among the programming categories, Expo 2020 will offer performing arts & festivals, music, sports & wellness, gastronomy, youth, business, and many more.

To finalize the presentation, a brief description of the online platform created to enable companies to showcase their expertise, advertise, and complete for opportunities, while gaining access to a local and international supplier network.

After the presentation, members of the Expo 2020 team joined for the Q&A. Mr. Richard McGuire – Senior Vice-President, Procurement,  Mr. Khalid Sharaf—Head of International Business Engagement, Mrs. Aneta Popiel—Director, IP Content and Programming and Mr. Ali Dajani—Manager, Research, Sales and Marketing. This was a fantastic opportunity for attendees to ask and comment about different aspects of Expo 2020.


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