Dubai, 4th November 2019
LaLiga in collaboration with Beach Soccer Worldwide is taking part in the ninth edition of the Intercontinental Cup Dubai in Kite Beach between 5 and 9 November.
Under this partnership, which runs until the end of the 2020-21 season, LaLiga becomes a top-tier global partner of BSWW, which acts as the organising body of professional beach soccer receiving maximum visibility in the competitions organized by BSWW all over the world.
To celebrate this flagship event, LaLiga will have a dedicated stand in the fan zone, where fans can come and enjoy the set up and get the chance to participate in a raffle by registering here beachsoccercup.laliga.com. The winner will go home with a LaLiga official jersey.
LaLiga Academies, the region’s only scouting academy established in 2017, will also have a stand in the fan zone where fans can explore more about the initiatives of this project and get the chance to sign up. The academy is open to all boys and girls across the UAE from the ages of 4 – 18 and delivers the highest standard of Spanish football training at the hands of UEFA Pro-certified LaLiga coaches. It brings together the finest practices from the strongest LaLiga clubs, maintaining the same level that has created the world’s finest players, while providing a pathway to professional football careers and football scholarships at top universities in the US.
In addition, LaLiga’s Managing Director of MENA and other LaLiga personalities will be in attendance to welcome football fans to this event.
Maite Ventura, Managing Director in MENA commented: “It is important for us to participate in international events such as this as it allows us to be close to our local fans and give them the opportunity to live a unique football experience in particular LaLiga-mad countries such as the UAE. Our partnership with Beach Soccer offers a great opportunity for us to continue supporting the sport and offer them a way for their audio-visual content to reach as many fans as possible. Not only is it a sport that is part of the great football family, but it is also a young and fresh game, through which we can reach new audiences.” she added.